A Market system is a multi-function, multi-player arrangement that includes a dynamic combination of people, relationships, functions and rules that determine how a particular good or service is produced, accessed and exchanged.
Inclusive market systems are those that engage and benefit a range of actors including the poor, women, youth, ethnic minorities and/or other marginalized groups who are often excluded—or even exploited—by traditional market systems. In inclusive market systems, such actors are able to acquire access to the opportunities, skills and resources to upgrade, and the capabilities to engage with and influence these systems to reap the benefits that arise from the upgrading process.
We appreciate that only inclusive markets can reduce poverty on a large scale, enabling all segments of a population to benefit from increased economic activity. Ecociate understands the local context and peculiarities of the system in which the actors are working and promotes inclusive market systems by developing marketing strategies for community-based organizations (CBOs), developing value chains for farm and non-farm commodities and local market systems, promoting digital marketing and sustainable sourcing in partnership with donors and implementers.
The team at Ecociate possess specialized domain knowledge and experience in envisaging and designing inclusive marketing system solutions for its clients. Ecociate works with leading organizations like FAO, SWISSAID INDIA, and The Global Alliance for Improved Nutrition (GAIN) to help them design, develop, test and deliver the solutions around inclusive market systems. We offer capacity-building support to farmer-producer organizations, Community-based organizations and Not-for-Profit organizations’ personnel for value chain analysis, business plan development, marketing and related themes to develop inclusive marketing systems.